We Tried Kylie Jenner's Lip Kit & Here's Our Unfiltered Opinion

by - October 19, 2016

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I have a confession to make: I wasn't expecting much from Kylie Jenner's Lip Kit. After all, it didn't need to be good to sell. Thanks to months of teasing and a viral-marketing strategy put into effect mere hours before it dropped — its own Instagram account debuted Sunday night and amassed hundreds of thousands of followers hungry for updates on the lipliner and liquid lipstick duos almost instantly — it was going to sell no matter what Jenner and her team put into the Kylie-branded boxes. 

And that it did: All three colors of $29 Lip Kits sold out almost immediately and within minutes they started hitting eBay, selling now for upwards of $300. So, like I said, it didn't need to be good. But I have some news: It actually is good. Thanks to an intimate launch event in Los Angeles, we were able to get our hands on a kit early.

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